Social Media Marketing for Accommodation


    Adnan Menderes University

 

 

 

 

DEAR PARTICIPANT,
This questionnaire is applied so as to be used in the dissertation titled “Social Media Marketing for Accommodation: A Field Study on the Perceptions of Tourism Consumers Related to the Social Networking Sites at Adnan Menderes University Social Sciences Institute Department of Tourism Management.
 

The answers you give will be used in a scientific research, and the names of the individuals will not be used.


Thank you in advance for the time you allocate and for your valuable contributions.

Supervisor Researcher (Student)
Assist. Prof. Tuğrul AYYILDIZ Yunus Emre TEKİN
Adnan Menderes University Adnan Menderes University
Tourism Faculty    Social Sciences Institute 
tayyildiz@adu.edu.tr  yunusemretekin@hotmail.com

 

A note on privacy
This survey is anonymous.
The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it. If you used an identifying token to access this survey, please rest assured that this token will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification tokens with survey responses.

1 Social media can provide information on hotels to me.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
2 Social media can provide access to the websites of the hotels to me.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
3 Social media can make it easier for me to plan my visits, based on the evaluations and comments of the customers.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

4 I enjoy sharing my traveling experiences and comments on social media very much.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
5 I’m be able to communicate with others who share the same interest in traveling as I do, by using social media.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
6 I feel compelled to share my experiences and comments on social media about the hotels where I stay and the places that I visit during my travels.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
7 Social media make me feel part of a community.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
8 Social media are easy to use and enable me to easily share my traveling experiences.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

9 I find the experiences and comments on travels, shared on social media, convincing.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
10 I find the information shared by tourists on social media reliable.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
11 I prefer to stay at hotels that are positively evaluated by my friends on social media.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
12 I would be influenced by the comments on social media about a hotel.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
13 I would consider staying at a hotel after visiting their social media page.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

14  I examine the evaluation/review parts of the social media pages of hotels.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
15 I find the videos on the social media pages about hotels helpful.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
16 I enjoy learning new things about hotels by using social media.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
17 I would gather information about the nice offers by hotels on touristic products and services that I would like to purchase.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
18 I would follow the marketing campaigns of hotels I’m interested in staying at.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

19 It takes a lot of time to reach useful information about hotels on social media.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
20 It’s not possible to find useful information about hotels on social media.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
21 I don’t share comments about hotels on social media because I don’t want others to read my comments.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
22 I don’t consider social media platforms reliable.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
23 I don’t consider information that I find on social media about hotels credible.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
24 I’m not influenced by the comments on social media about hotels.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

25 I place my comments about hotels on social media
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
26 I communicate my comments, positive or negative, about a hotel to my friends on social media.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
27 By following or liking social media pages of hotels, I get information about new developments concerning these hotels
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
28 I feel more connected to a hotel because I’m able to directly communicate with the hotel management, by using their social media pages
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
29 Because I benefit from the comments placed by others on social media about touristic activities, I feel more obliged to share my comments or information
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

30 Social media have a positive influence on communication between hotels and their tourism clients.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
31 Social media have a positive influence on how much a hotel is known
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
32 The internet marketing campaigns of a hotel can easier be announced by using social media
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
33 Social media platforms have a positive influence on the image of a hotel
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
34 Hotels should be active on social media
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
35 I consider myself a more concious consumer because I use social media
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
36 It would make me happy to see comments on social media from my friends about hotels that I consider staying at.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

37 Being a client, I would use social media to gather information about a hotel
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
38 Social media influence my choices on where to stay when planning my travels.
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
39 Social media inluence my opinion about a hotel
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
40 I enjoy sharing my experience on social media about the hotel where I stayed
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion
41 Social media are the best way for me to contact a hotel
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
No opinion

42 Gender
43 Age
20 or below
21-30
31-40
41-50
51 or over
44 What is the highest level of education you have completed?
Elementary
High School or equivalent
Associate Degree
Bachelor’s Degree
Master's Degree
Doctor's Degree
Other: 
45 Marital status
Single
Married
Other: 
46 Where do you live?
Germany
Holland
France
Belgium
United Kingdom
Russia
Ireland
Other: 
47 When you take the circumstances of your country into account, how do you evaluate your economic status?
Very low
Low
Middle level
High
Very high
48 Please select social media which you have created a personal profile.
Facebook
Instagram
Twitter
Foursquare/Swarm
Snapchat
LinkedIn
Other:
 

You can select more than one.

49 On average, how much time do you spend daily on a social media?
1 hour or less
2 - 3 hours
4 - 5 hours
6 - 7 hours
8 hours or more
50 On average, How many times do you visit daily on a social media?
1 - 2 times
3 - 5 times
6 - 9 times
10 - 11 times
12 or more